Frequently Asked Questions

While sales focuses on closing deals and generating revenue in the short-term, business development is a long-term strategy that involves building relationships and identifying new opportunities for growth.

Common BD strategies include market research and analysis, networking and relationship building, lead generation and qualification, and strategic partnerships and alliances.

A lead generation strategy is a plan for identifying and attracting potential customers or clients to your business, typically through targeted marketing campaigns, networking, or referrals.